All food and drinks
Goods, the implementation and promotion of which have the restrictions in legislation (tobacco, alcohol, betting shops etc.)
All fast moving consumer goods, excluding food and drinks
Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables
Pharmaceuticals, medical organizations, wellness centers, over-the-counter medications, dietary supplements
Cars and other vehicles, auto products and services, logistics
Retail stores, marketplaces, restaurants, fast food, chains, supermarkets, pubs, food delivery, public utilities providing water, gas, electricity and other services
All tourism and travel related services
Live events, museums & galleries, sports, other recreation
All media and publications, including videogames, streaming services, music, TV and radio stations, books, news, digital platforms, movie distribution and other media
All business-to-business products and services
Не относящиеся к продукту кампании, направленные на решение социальных, этических и экологических проблем с целью защиты и / или улучшения репутации бренда. Не относящиеся к продукту кампании (в том числе спонсорство мероприятий) по созданию имиджа / повышению значимости / формированию восприятия бренда
Sports and cyber sports events, sports complexes and other organisations, sports and cyber sports equipment, sports goods, etc.
Advertising campaigns with social purpose at the heart. Entrants should be a charity, non-profit organisation or government body. Brands may also enter, if they can demonstrate how they worked in partnership with a charity or non-profit cause or organisation
- Residential real estate: apartments on the secondary market and new buildings, penthouses, apartments, townhouses, cottages, country houses, country houses with land
- Commercial facilities: office buildings, shopping complexes, hotels, restaurants, warehouses
Projects implemented for the state sector
Projects implemented for e-commerce platforms and marketplaces
Advertising campaigns implemented for educational institutions/platforms
Campaigns implemented for telecom-operators
Campaigns implemented for financial sector
The evaluation focuses on the innovativeness and impact of advertising campaigns in the field of information technology on business and society, including: Cybersecurity measures, Data protection, Prevention of digital threats, Educational initiatives in IT
To participate in the competition, works are accepted that were implemented by the agency and / or the advertiser (brand) in the period from January 1, 2024 to September 1, 2025, but have not participated in Red Apple before
Deadline for submission of works - September 3, 2025
Mandatory requirement - work is accepted in English
Work upload format:
1. Application in English
- all fields of the application are required;
2. Video case (required):
- in English or with English subtitles;
- a link to a video (YouTube or Vimeo), a resolution of at least 720p (preferably 1080p);
- video duration no more than 3 minutes;
3. PDF presentation (preferred):
- no more than 15 slides
- aspect ratio 16: 9
4. Presentation board (optional):
- an image with key visual elements of the project and its description, .jpg, .png file (with a width of at least 1772 pixels, a resolution of at least 150 DPI)
- file size no more than 75 MB
5. Audio file (required for EXCELLENCE IN AUDIO)
- mp3, 192 Kpbs
- or a link to a video (YouTube or Vimeo) containing the original audio track and synchronized subtitles in English, at least 720p resolution)
6. Accompanying materials (mandatory for Outdoor & Indoor)
- photo confirmation of the project implementation
Attention! It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.
It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.
